7 awesome marketing tips and ideas to use today

Some marketing tips that you can use today, for example to improve your email campaigns. You probably already know some tips, but the little things are often the most important.

7 awesome marketing tips and ideas to use today

MAKE YOUR DATA CLEANING A ROUTINE

Because successful marketing relies on data-driven decision making. If your data is inaccurate, your decisions won’t be much better.

KNOW YOUR AUDIENCE

Ask yourself these questions: Who are they? What do they do? How can you help them do it better?

KEEP CONTENT ON TARGET

Instead of pushing your product, focus on providing insight, information, and maybe even entertainment.

OPTIMIZE YOUR EMAILS

  1. Sender address. Make sure your emails are coming from a recognizable sender name, preferably a business address.
  2. Subject line. Does it tell the reader what’s next? Is what’s next worth clicking? If not, you’d better head back to the drawing board.
  3. Design. Is your content optimized for mobile viewing? Does it deliver on the promise of your subject line? Is it visually appealing and easy to read?
  4. Call to action. What is your call-to-action (CTA)? Do the recipients know what you want them to do? Is it easy for them to do it?

BOOST YOUR SOCIAL MEDIA CONTENT

Social media algorithms are constantly evolving. Oftentimes, these changes mean it’s harder to gain traction organically. That’s where paid advertisements and boosted posts can help level the playing field.

SHOW...INSTEAD OF ONLY TELLING

Video content (think Snapchat, Instagram Stories, Instagram Live, Facebook Stories, and Facebook Live) is continuing to grow. If you want to be on the cutting edge of visual content, try moving out from behind your keyboard and step in front of the camera.

EMBRACE MARKETING AUTOMATION

Marketing automation can help you make the most of every customer interaction. This means identifying warm leads, putting sales-ready leads on the fast track to conversion, follow up with unprecedented efficiency and do it all automatically.

online marketing tips

7 marketing tips you can use today to improve your email campaign

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